Rides2U

Redefining Campus Rideshare for Students & Parents

Building trust, safety, and growth for a rideshare brand built on community.

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Rides2U is a college-town rideshare platform built by parents, for students. When they came to us, they had the foundation of something powerful; a safe, reliable transportation service, but needed help bringing that message to life across social, organic, and paid media. 

Our goal was simple: build trust, drive visibility, and increase ride bookings across college campuses like Notre Dame and the University of Michigan.

What We Did

Our Role: Creative Strategy, Content Direction, Organic Growth, Paid Media Support
 

  • 1

    Month 1

    When we built the full-funnel system for Rides2U, we didn’t just focus on 1 piece of the puzzle.

    We designed a strategic video ecosystem that captures attention, builds trust, and moves viewers from curiosity → conversion

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  • 2

    Month 2

    Created 30 videos for organic social content

    Developed 4 signature content pillars based on emotional drivers like safety, trust, and belonging.

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  • 3

    Month 3

    Hybrid of Organic and Paid Ads; Collaborated on media buying strategy and KPIs to optimize bookings and app installs.

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The Impact:

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    24K+
    Organic views in first 30 days
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    3.5K
    Average views on top-performing trust-based videos
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    Consistent Growth
    With app downloads, new ride bookings, social media account views
Built on Unicorn Platform