Redefining Campus Rideshare for Students & Parents
Building trust, safety, and growth for a rideshare brand built on community.
Rides2U is a college-town rideshare platform built by parents, for students. When they came to us, they had the foundation of something powerful; a safe, reliable transportation service, but needed help bringing that message to life across social, organic, and paid media.
Our goal was simple: build trust, drive visibility, and increase ride bookings across college campuses like Notre Dame and the University of Michigan.
Our Role: Creative Strategy, Content Direction, Organic Growth, Paid Media Support
 
When we built the full-funnel system for Rides2U, we didn’t just focus on 1 piece of the puzzle.
We designed a strategic video ecosystem that captures attention, builds trust, and moves viewers from curiosity → conversion
Created 30 videos for organic social content
Developed 4 signature content pillars based on emotional drivers like safety, trust, and belonging.
Hybrid of Organic and Paid Ads; Collaborated on media buying strategy and KPIs to optimize bookings and app installs.
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